Insights & updates from our experts
Xurrent is delighted to welcome Optimize4U into its partner network in Türkiye.

Optimize4U provides robust support to its customers, aiding them in the implementation of cutting-edge technologies for operational refinement, crafting customer-centric experiences to cultivate loyalty, and optimizing processes for peak efficiency. Backed by a cross-disciplinary background and a profound grasp of business strategy, they are strategically poised to function as a pivotal bridge connecting various departments and teams. This positioning facilitates the cultivation of a collaborative culture and the seamless pursuit of cross-functional problem-solving.
The approach of Optimize4U is firmly rooted in design thinking, emphasizing empathy, experimentation, and collaboration as the driving forces behind innovation. Guided by this comprehensive philosophy, they offer clients inventive, fresh solutions that empower them to deftly address challenges and achieve their objectives with the utmost finesse.

Xurrent stands out from other products with its ability to encompass a variety of distinct functions related to service management in a single solution with a simple licensing model, and its ease in designing customized structures tailored to the organization’s needs.
Additionally, the team’s passion for enhancing the product and facilitating the delivery of the best possible experience is highly impressive.
Eda Takbak Şahin, Founder of Optimize4U
Xurrent looks forward to working closely with Optimize4U and introducing more customers in Türkiye to our complete service management platform.

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During the second SPARK event in Antwerp, I stood at the back of a training room and watched a customer build a custom integration with our new iPaaS, wiring Xurrent to another system in her stack that had never talked to it before. No services rep doing it for her. No statement of work, no project plan with a kickoff and a go-live date. Just a person with live beta access in her hands, connecting two systems by hand, and finishing it before her coffee went cold. A year ago that would have been a multi-week project with a budget attached. She looked up, a little surprised it had actually worked, and said something I have not stopped thinking about since. She said it just gave her her week back.

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