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Endeavor Communications
Download the Case Study
Industry
Telecom
Location
USA
Challenges
- Challenge 1: In-house tools that could report outages but not get ahead of them
- Challenge 2: A patchwork of separate internal tools instead of one place
- Challenge 3: Three distinct service lines, each with its own audience
- Challenge 4: Members increasingly expecting proactive, modern communication
Solution
- Solution 1: Three audience-specific status pages, one per service line
- Solution 2: Proactive alerts about planned downtime, not just after-the-fact reports
- Solution 3: Simultaneous publishing to status page and social media
- Solution 4: By-county navigation built around how members actually search
How Endeavor Communications keeps rural Indiana online, and informed
A member-owned telecom co-op replaced its in-house status tools with three audience-specific pages on Xurrent IMR.
A cooperative answers to its members, not to shareholders, which changes what good service looks like. When the internet goes down in a small Indiana town, the people affected are not anonymous customers. They are the members who own the company. For Endeavor Communications, that makes clear, honest communication during an outage less a feature than an obligation.
Endeavor had built its own tools for tracking and reporting issues. They worked for responding to outages, but as the co-op grew, it needed something more proactive: a way to tell members about uptime and incidents before the phone started ringing. It found that in Xurrent IMR.
Results with Xurrent IMR
Outcome: pages live quickly, each tailored to its audience, with proactive alerts about planned downtime.
The challenge: homegrown tools that could report, but not reassure
Endeavor's custom tools were good at one thing: responding once an outage had already happened. As the co-op's customer base grew and its service lines multiplied, reactive reporting stopped being enough. Members expected to know about issues and planned maintenance proactively, and Endeavor was managing that across multiple separate in-house tools.
The solution: three pages, each built for its audience
Xurrent IMR was easy to implement and simple to customize, which mattered given the plan to run a status page across three different parts of the business. The deciding factor was social media: the ability to publish a status update to the page and to social platforms at once, a major draw for a co-op whose members often turn to social channels first.
The result: proactive communication, organized the way members think
Endeavor stood up its three pages quickly and shifted from reporting problems to proactively alerting members about planned downtime. The pages are organized by county, mirroring how members think about which exchange serves them. For a co-op, that openness is not a marketing posture, it is built into the ownership model, and it expresses the promise Endeavor has kept since 1950.
At a glance
Get started with Xurrent today.
See how Xurrent IMR keeps every audience informed across as many status pages as your business needs.
