Insights & updates from our experts

We are happy to announce that Joanne Sweetman has joined Xurrent in the role of Field
Marketing Manager.

She is based in the UK and will support the Xurrent marketing team as a marketing all-rounder with field experience. Joanne will help increase market awareness and lead generation via interesting events and engaging and easy to consume digital content. She will also be looking at ways to extend our communication, including activities with and through our partners.
Joanne is an experienced B2B marketing manager with a creative mind and a strong eye for detail. She has experience working in a diverse range of industries, including Recruitment, IT, Insurance, and Corporate Events, where she was responsible for the end-to-end execution of marketing programs and driving market growth and awareness.
I am super excited to join Xurrent and work alongside some incredibly talented individuals. I can’t wait to get up to speed so that I can make a positive impact in helping to promote and raise awareness of Xurrent’s exceptional enterprise service management solution.
Joanne Sweetman – Field Marketing Manager
Together with the rest of the marketing team, Joanne will work to maximize the effectiveness of Xurrent’s marketing efforts. It is great to have you onboard, Joanne!

A Note From the Road: What SPARK Taught Me About Time
During the second SPARK event in Antwerp, I stood at the back of a training room and watched a customer build a custom integration with our new iPaaS, wiring Xurrent to another system in her stack that had never talked to it before. No services rep doing it for her. No statement of work, no project plan with a kickoff and a go-live date. Just a person with live beta access in her hands, connecting two systems by hand, and finishing it before her coffee went cold. A year ago that would have been a multi-week project with a budget attached. She looked up, a little surprised it had actually worked, and said something I have not stopped thinking about since. She said it just gave her her week back.

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