Support for Google Analytics 4

In the fall of 2020, Google Analytics 4 (GA4) was rolled out, which replaced Universal Analytics (UA) as the default for digital analytics measurement in Google Analytics.  This also meant that the old UA Tracking ID (example: UA-196614479-1) was replaced by the new GA4 Measurement ID, (example: G-W6BWLVMHJ).

Google still makes UA Tracking IDs available, but Xurrent’s Google Analytics app, which can be found in the ‘Apps’ section of the Settings console, now accepts both ID formats.