IndiaMart
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IndiaMart struggled with significant alert noise, causing critical incidents to be missed. Their previous tool suffered from rigid escalation paths that prevented tailored responses for single services. Additionally, the system was expensive, lacked dashboard customization, and was complex to configure, creating high operational friction.
Xurrent IMR enabled rapid setup in under an hour. The platform provided precision alerting with flexible escalation policies for single services, ensuring the right experts were notified. Features like one-click post-incident reporting and customizable dashboards improved transparency, while the cost-efficient model delivered better functionality at a lower price point.
IndiaMart Reduces MTTR by 60% and Achieves Zero Downtime with Xurrent IMR
IndiaMart operates as India’s largest digital B2B marketplace, acting as the vital bridge between millions of suppliers and buyers. With a staggering 960 million users visiting the platform annually and the business model relying on 100% organic traffic to drive revenue, maintaining high uptime is not just an IT goal—it is a business imperative. Any downtime translates directly to lost sales and instant damage to brand perception.
Prior to adopting Xurrent IMR, the engineering team faced significant operational hurdles with their existing tool, PagerDuty. The system struggled with "alert noise," where critical high-priority issues were often buried under a deluge of low-priority notifications. This was compounded by rigid escalation capabilities; the team found it impossible to create different escalation paths for a single service, limiting their ability to respond dynamically to complex issues.
Furthermore, the previous setup was time-consuming to configure and lacked the necessary customization for dashboards, all while incurring high costs that didn't match the value provided. Seeking a more robust and scalable solution, IndiaMart partnered with Xurrent IMR. The implementation was incredibly rapid—teams, roles, escalation policies, and integrations were set up in less than an hour.
Xurrent IMR’s precision alerting capabilities allowed IndiaMart to create multiple policies under a single service, ensuring that the right person receives the right alert every time. The platform also streamlined stakeholder management, enabling the team to communicate post-incident reports and timelines with a single click. The result of this transformation has been profound: IndiaMart achieved a 60% reduction in Mean Time to Resolve (MTTR) and has maintained zero downtime in the two years since adoption.
